The smart way to optimize prices.
Your prices change automatically and dynamically — on your terms. With Dynamic Repricing, you not only adjust your prices to the competition, you take into account your individual requirements such as inventory levels and margins in order to remain competitive and generate optimal profit at all times.






The problem: You don't change your prices at all or manually!
Stop guesswork and make informed decisions.
The solution: Dynamic Repricing
Define your rules once, repricing.com continuously analyses competitive prices and automatically reacts when action is needed.
Maximize revenue and profit
Always sell at the ideal price: attractive for customers and good for your profit margin.
Be on top!
Your prices at the top: 80% of sales go to the top 3 offers on price comparison platforms.
Increased competitiveness
Only by responding quickly can you remain relevant and gain new market shares.
Operational efficiency and time savings
Manual price changes are unrealistic. Free up time and resources for your core tasks.
Be ready for AI-agent-driven shopping
Without an automated repricing system, you won't be able to compete in the future. AI agents will only recommend the best deals to their users — prepare yourself now.
Cost-effective & intuitive — perfect for SMEs
Intelligent frequencing and conditions that can be adjusted at any time for the best cost efficiency. Set up in the blink of an eye with plugins.






Data-based & informed decisions
Reprice based on the data sources that are important for your business: Choose your price comparison platforms, connect your shop and important advertising platforms.


Dynamic product groups for various goals
More profit, inventory sales or maximum visibility? You decide. Create product groups with individual repricing strategies based on product and performance data.


Use advertising budgets effectively
With repricing.com, launch Product Listing Ads campaigns on the most important platforms in no time at all.


Intuitive dashboards & detailed reporting
Understand what works — and why. With our clear dashboards, you can see at a glance how your prices are developing and which strategy is most effective.
Clear recommendation*****
“We have been working with repricing.com for a few months and primarily use the Repricer tool, the first decisive factor in choosing repricing.com was the contract terms and, above all, the top support, both at the beginning and during the collaboration.”
Frequently asked questions
Here you can answer frequently asked, specific questions about our dynamic repricing. FAQs about other repricing.com solutions can be found on the respective subpages.
Dynamic Repricing from repricing.com requires products with GTIN in order to be able to compare your prices with those of the competition. GTIN stands for Global Trade Identification Number; the GTIN includes unique product identifiers such as EAN, ISBN, UPC and JAN. Otherwise, all you have to do is create a repricing.com account and take out the subscription that's right for you.
Absolutely! Our subscriptions are flexible, transparent and grow with your needs. Getting started is already possible at very favourable conditions. With our smart frequencing, you can also save costs; we update the price comparison data based on price volatility. If a product price changes only rarely, we also ask for it less frequently. Dynamic product groups also effectively restrict which products should be provided with price comparison data. Filter for example by existing inventory, the current sales performance of a product and its margin — this always ensures that you only pay for the price comparison data that is currently required. You can find more information about our prices that are ideal for SMEs here.
We are convinced that you will benefit massively from our Repricer after just a short time. That's why we don't impose long contracts on you. You can adjust the components of your subscription daily and cancel any subscription at the end of the month.
The technical setup of our repricer is done in no time at all thanks to our powerful plugins. To set up the system, create product groups and repricing jobs, we offer you personal onboarding via video call and screen sharing - free of charge.
We currently offer you the prices of your competitors on Google Shopping, Idealo, Amazon, Cheaper and eBay. You can choose and combine the sources as you like. In addition, exclusively at repricing.com, you have the option to use the price recommendations calculated by Google for automated discounts as a source in dynamic repricing! If you need price comparison data from other platforms, feel free to submit a request!
Our shop system plugins are the most convenient way to import your product data into your repricing.com account and export the calculated prices to your shop. These save you the annoying and error-prone creation of CSV or other export files. In addition, you can use our plugins to import almost all product attributes from your shop, including custom properties, features or labels. These product attributes are available to you as filters for our dynamic product groups - this allows you to control your repricing jobs via an appealing and intuitive user interface.
We currently offer plugins for dynamic repricing for JTL, plentymarkets (plentyOne) and Shopware. A plugin for PrestaShop is coming soon
Of course! You can import your product data via a Google Merchant Center or a CSV file. To export the calculated prices, we provide you with a separate CSV file for each repricing job that you have set up. You can automatically download these from our servers via a static URL and import them into your shop system, inventory management or ERP system as you wish and process them further.
Now with smarter price optimization start
Have you decided on a solution and want to get started right away? Click on “Start now”to start onboarding!