Dynamic Repricing

The smart way to optimize prices.

Your prices change automatically and dynamically — on your terms. With Dynamic Repricing, you not only adjust your prices to the competition, you take into account your individual requirements such as inventory levels and margins in order to remain competitive and generate optimal profit at all times.

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What do I need that for?

The problem: You don't change your prices at all or manually!

It is Tuesday, 9:00. Your biggest competitor has just undercut the prices of your bestsellers. You don't notice it. Hours later, sales are down — and you're desperately looking for the cause.
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Decreasing competitiveness
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No overview of the market
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loss of market share
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Overflowing camps
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Customer loyalty is lost
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Wasted advertising budgets
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Missed sales and profits
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Sales plummet

Stop guesswork and make informed decisions.

repricing.com scans your competition and adjusts your prices based on data — 24/7, without spreadsheets, without stress and cost-effectively.

The solution: Dynamic Repricing

Define your rules once, repricing.com continuously analyses competitive prices and automatically reacts when action is needed.

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Maximize revenue and profit

Always sell at the ideal price: attractive for customers and good for your profit margin.

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Be on top!

Your prices at the top: 80% of sales go to the top 3 offers on price comparison platforms.

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Increased competitiveness

Only by responding quickly can you remain relevant and gain new market shares.

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Operational efficiency and time savings

Manual price changes are unrealistic. Free up time and resources for your core tasks.

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Be ready for AI-agent-driven shopping

Without an automated repricing system, you won't be able to compete in the future. AI agents will only recommend the best deals to their users — prepare yourself now.

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Increase your profitability through an optimal balance of price attractiveness and profit margins
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Attract new customers and retain existing customers through attractive prices
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Maximize the visibility of your products for AI agents

Cost-effective & intuitive — perfect for SMEs

Intelligent frequencing and conditions that can be adjusted at any time for the best cost efficiency. Set up in the blink of an eye with plugins.

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Automatic adjustment of price data update frequency based on price volatility saves costs
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The selection and number of price data sources can be adjusted in the account at any time
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Easy setup and handling through shop system plugins for data import & export
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Modular & transparent: All subscription components can be adjusted in the account at any time, no contract commitment
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Data-based & informed decisions

Reprice based on the data sources that are important for your business: Choose your price comparison platforms, connect your shop and important advertising platforms.

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Competitive prices from Google Shopping, Idealo, Amazon, Cheaper & eBay
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Performance data from Google Ads, Meta Ads & Microsoft Ads
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All product attributes from your shop backend
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Combine all data sources to control the repricer
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Dynamic product groups for various goals

More profit, inventory sales or maximum visibility? You decide. Create product groups with individual repricing strategies based on product and performance data.

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Unlimited number of repricing jobs
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Targeted strategies (minimum price, average price...)
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Underprice limit based on margin or MSRP
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Grouping according to product and service data, e.g. quantity, margin, ROAS, advertising costs, etc.
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Use advertising budgets effectively

With repricing.com, launch Product Listing Ads campaigns on the most important platforms in no time at all.

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Run campaigns on Google Ads, Meta Ads & Microsoft Ads
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Best price campaigns based on price comparison data
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Efficient use of advertising budgets by automatically moving products between campaigns
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Intelligently include/exclude products based on price, ROAS, inventory, etc.
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Intuitive dashboards & detailed reporting

Understand what works — and why. With our clear dashboards, you can see at a glance how your prices are developing and which strategy is most effective.

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Clear dashboard for price and revenue development
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Performance analysis per product and product group
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Data from the shop system and associated advertising platforms (Google Ads, Meta, Microsoft Ads)

Clear recommendation*****
“We have been working with repricing.com for a few months and primarily use the Repricer tool, the first decisive factor in choosing repricing.com was the contract terms and, above all, the top support, both at the beginning and during the collaboration.”

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Marcello V
CEO, Feeling 4 Home Online GmbH & Co. KG
FAQ

Frequently asked questions

Here you can answer frequently asked, specific questions about our dynamic repricing. FAQs about other repricing.com solutions can be found on the respective subpages.

What requirements do I have to meet in order to use Dynamic Repricing?

Dynamic Repricing from repricing.com requires products with GTIN in order to be able to compare your prices with those of the competition. GTIN stands for Global Trade Identification Number; the GTIN includes unique product identifiers such as EAN, ISBN, UPC and JAN. Otherwise, all you have to do is create a repricing.com account and take out the subscription that's right for you.

Can I also afford dynamic repricing as a small or medium-sized company?

Absolutely! Our subscriptions are flexible, transparent and grow with your needs. Getting started is already possible at very favourable conditions. With our smart frequencing, you can also save costs; we update the price comparison data based on price volatility. If a product price changes only rarely, we also ask for it less frequently. Dynamic product groups also effectively restrict which products should be provided with price comparison data. Filter for example by existing inventory, the current sales performance of a product and its margin — this always ensures that you only pay for the price comparison data that is currently required. You can find more information about our prices that are ideal for SMEs here.

What contract terms does repricing.com offer?

We are convinced that you will benefit massively from our Repricer after just a short time. That's why we don't impose long contracts on you. You can adjust the components of your subscription daily and cancel any subscription at the end of the month.

Will repricing.com help me set it up and what does it cost?

The technical setup of our repricer is done in no time at all thanks to our powerful plugins. To set up the system, create product groups and repricing jobs, we offer you personal onboarding via video call and screen sharing - free of charge.

What sources does repricing.com offer for comparative price data?

We currently offer you the prices of your competitors on Google Shopping, Idealo, Amazon, Cheaper and eBay. You can choose and combine the sources as you like. In addition, exclusively at repricing.com, you have the option to use the price recommendations calculated by Google for automated discounts as a source in dynamic repricing! If you need price comparison data from other platforms, feel free to submit a request!

How do product data import and price data export work at repricing.com?

Our shop system plugins are the most convenient way to import your product data into your repricing.com account and export the calculated prices to your shop. These save you the annoying and error-prone creation of CSV or other export files. In addition, you can use our plugins to import almost all product attributes from your shop, including custom properties, features or labels. These product attributes are available to you as filters for our dynamic product groups - this allows you to control your repricing jobs via an appealing and intuitive user interface.

For which shop systems does repricing.com offer plugins?

We currently offer plugins for dynamic repricing for JTL, plentymarkets (plentyOne) and Shopware. A plugin for PrestaShop is coming soon

Can I also use dynamic repricing from repricing.com without a plugin?

Of course! You can import your product data via a Google Merchant Center or a CSV file. To export the calculated prices, we provide you with a separate CSV file for each repricing job that you have set up. You can automatically download these from our servers via a static URL and import them into your shop system, inventory management or ERP system as you wish and process them further.

Now with smarter price optimization start

Have you decided on a solution and want to get started right away? Click on “Start now”to start onboarding!