Automated Discounts — The turbo for your business
Automated discounts are intelligently calculated price reductions that respond to specific product searches in real time. Using numerous parameters, the optimal price for a user at the time of the search query is calculated and displayed via Google Shopping ads. Instead of manually creating repricing strategies, Google AI automatically works in the background to maximize sales, strengthen customer loyalty, and drastically increase efficiency.
Are you changing your prices manually? Still?
Stop the guesswork
The solution: Automated Discounts
Google Automated Discounts is an AI-powered solution that allows you to apply dynamic discounts to your products advertised on Google Shopping. Various factors such as product demand, price elasticity, competition and seasonal trends are taken into account in order to determine the optimal selling price and thus maximize gross profit. The discounted prices are automatically displayed in the shopping ads. The repricing.com plugin ensures that the discounted prices are set for the user after clicking on the ad in the shop frontend.
Maximize profits
By optimizing prices driven by AI, gross profit can be increased across the entire inventory.
Better visibility and click-through rates
More attractive, dynamically adjusted prices increase the visibility of your shopping ads and improve the click rate. Your advertising budget is used more efficiently.
More conversions
The personalized prices in the ads increase the likelihood that users will buy your product because the price is perceived as “right.”
Time savings & efficiency
Automated Discounts saves you time that you would otherwise have to invest in manual price analyses and adjustments. You always remain competitive without actively monitoring prices.
AI Agents & Automated Discounts: The Future of Online Retail
Prepare yourself now for the future of online retail as AI agents search for the best prices and offers on behalf of their users.
Live tracking & performance measurement
The repricing.com plugin not only correctly sets the prices calculated by Google AI in your shop. It can also install advanced conversion tracking with shopping cart data (cWCD).
Our plugin minimizes your effort
The plugin does the technically complex implementation for you, such as decoding the price, recording users in the shop, extended conversion tracking and maintaining prices for the periods set by Google
Frequently asked questions
Here we answer specific questions about Google Automated Discounts You can find more FAQs on the homepage and the subpages about our other solutions.
You'll need a Google Ads and Google Merchant Center account. Both accounts must be approved and active. The Merchant Center must have active products, which should have a GTIN (EAN). Your products must also be promoted via Google's free product listings or shopping ads.
To activate products for automatic discounts, you must maintain two attributes in your Merchant Center's product data feed: cost price (cost_of_goods_sold/COGS) and minimum price (auto_pricing_min_price) for each participating product. Only products for which a value is transmitted in the Minimum Price and Cost Price attributes participate in Automated Discounts. The cost price is needed so that the discounts calculated by AI do not jeopardize your profitability. The cost price (COGS) must be lower than the minimum price and be between 5-95% of the current price. These two attributes must be provided for at least 20% of the impressions of your total inventory in Merchant Center.
To get data on the performance of automatic discounts, you need to use advanced conversion tracking in the shop. The repricing.com plugin can automatically generate this advanced conversion tracking with shopping cart data (cWCD) and place it in the shop. It is necessary to record conversions via native Google Ads Tracking; imported conversions from other tools, such as Google Analytics, cannot be used for automated discounts. Based on this extended tracking, you will find daily updated performance data on the success of automatic discounts in the Google Merchant Center.
If you meet the basic requirements above, you can activate automatic discounts in your Google Merchant Center:
1. Log in to Merchant Center
2. In the main menu on the left, select “Marketing” and open the “Automatic Discounts” tab. If you don't see the “Automatic Discounts” tab, open the “Settings & Tools” section (accessible via the gear icon in the top right corner). In the Add-ons section, search for “Automated Discounts” and click “Set Up” or “Activate.”
3. As soon as the program is active in the Merchant Center, you can download the Repricing.com plugin and install it in the shop backend.
Plugins are currently available for Shopware and PrestaShop. You can find the direct download links via the shop system icons here on the page and on the subpage of your shop system. Plugins for JTL Shop and plentyOne will follow shortly. We are also working on a pro version of the plugins for all of the above shop systems, which will provide extended functionalities in conjunction with a repricing.com account. We will automatically inform all users of the currently available basic version when the Pro version is released - stay tuned!
Now with smarter price optimization start
Have you decided on a solution and want to get started right away? Click on “Start now”to start onboarding!