Automated Discounts —
The turbo for agentic commerce
Automated discounts are intelligently calculated price reductions that respond to specific product searches in real time. Using numerous parameters, the optimal price for a user at the time of the search query is calculated and displayed via Google Shopping ads. Instead of manually creating repricing strategies, Google AI automatically works in the background to maximize sales, strengthen customer loyalty, and drastically increase efficiency.
Are you changing your prices manually? Still?
Stop the guesswork
The solution: Automated Discounts
Google Automated Discounts is an AI-powered solution that allows you to apply dynamic discounts to your products advertised on Google Shopping. Various factors such as product demand, price elasticity, competition and seasonal trends are taken into account in order to determine the optimal selling price and thus maximize gross profit. The discounted prices are automatically displayed in the shopping ads. The repricing.com plugin ensures that the discounted prices are set for the user after clicking on the ad in the shop frontend.
Maximize profits
By optimizing prices driven by AI, gross profit can be increased across the entire inventory.
Better visibility and click-through rates
More attractive, dynamically adjusted prices increase the visibility of your shopping ads and improve the click rate. Your advertising budget is used more efficiently.
More conversions
The personalized prices in the ads increase the likelihood that users will buy your product because the price is perceived as “right.”
Time savings & efficiency
Automated Discounts saves you time that you would otherwise have to invest in manual price analyses and adjustments. You always remain competitive without actively monitoring prices.
Three routes, one destination: Increase profit and competitiveness
With Automated Discounts Basic, Pro and Independent, we offer you the right package. Basic runs as a plugin in your shop. Pro and Independent give you full control in conjunction with a repricing.com account. With Independent, you use Google AI prices without Google Ads campaigns in the shop and on all platforms.
Basic
Show prices exclusively via Google Ads ads.
Automated Discounts as a standalone plugin.
Decodes the prices calculated by Google and writes them to the shop frontend.
Optionally sets the required conversion tracking with shopping cart data.
Selection of the products to be activated in the Merchant Center by the merchant by providing attributes in the data feed.
Pro
Gives you full control over automated discounts!
All features of the basic version, plus the following services:
Plugin connects the shop with a repricing.com-Account.
Product selection based on product, performance, and forecast data: e.g. only products with high inventory, poor ROAS and a predicted improvement in conversions of more than X percent.
Provision of all data feed attributes, automatic product validation, and reporting via dashboard and at product level.
Optional value-added features, such as campaign management.
Independent
Automated Discounts use prices without Google Ads advertising costs!
Plugin connects the shop with a repricing.com-Account.
The recommended Automated Discounts prices are used as a data source in dynamic repricing.
No dependency on Google Ads: Prices written directly into the shop are offered to every shop visitor.
Optional use of prices on other price comparison platforms and marketplaces.
Product selection using product, performance and forecast data completely dynamic and user-defined.
Optional value-added features, such as campaign management.
Here you can find a direct comparison of the features of the three versions. Choose the version that's best for your business!
AI Agents & Automated Discounts: The Future of Online Retail
Prepare yourself now for agentic commerce, the future of online retail when AI agents search for the best prices and offers on behalf of their users.
Live tracking & performance measurement
The repricing.com plugin not only correctly sets the prices calculated by Google AI in your shop. It can also install advanced conversion tracking with shopping cart data (cWCD).
Our plugin minimizes your effort
The plugin does the technically complex implementation for you, such as decoding the price, recording users in the shop, extended conversion tracking and maintaining prices for the periods set by Google
Frequently asked questions
Here we answer specific questions about Google Automated Discounts You can find more FAQs on the homepage and the subpages about our other solutions.
You'll need a Google Ads and Google Merchant Center account. Both accounts must be approved and active. The Merchant Center must have active products, which should have a GTIN (EAN). Your products must also be promoted via Google's free product listings or shopping ads.
To activate products for automatic discounts, you must maintain two attributes in your Merchant Center's product data feed: cost price (cost_of_goods_sold/COGS) and minimum price (auto_pricing_min_price) for each participating product. Only products for which a value is transmitted in the Minimum Price and Cost Price attributes participate in Automated Discounts. The cost price is needed so that the discounts calculated by AI do not jeopardize your profitability. The cost price (COGS) must be lower than the minimum price and be between 5-95% of the current price. These two attributes must be provided for at least 20% of the impressions of your total inventory in Merchant Center.
With these two versions, the cost price (cost_of_goods_sold/COGS) and minimum price (auto_pricing_min_price) attributes can be provided by you in the Merchant Center. repricing.com validates the products that you have selected in your account via a Dynamic Product Group for Automated Discounts. If all or some of the selected products have one (or both) attributes missing or the data is incorrect, this is displayed. You then have the option to add or correct the data in your existing feed. Alternatively, you can add or correct missing or incorrect data in your account. Feed rules are offered for this purpose. Example: COGS can be calculated as a percentage of the sales price, the minimum price can be calculated as a percentage premium on the self-cost price. The attribute values created in this way are then automatically uploaded by repricing.com via Merchant API to your Merchant Center, where they complement the existing main feed.
To get data on the performance of automatic discounts, you need to use advanced conversion tracking in the shop. The repricing.com plugin can automatically generate this advanced conversion tracking with shopping cart data (cWCD) and place it in the shop. It is necessary to record conversions via native Google Ads Tracking; imported conversions from other tools, such as Google Analytics, cannot be used for automated discounts. Based on this extended tracking, you will find daily updated performance data on the success of automatic discounts in the Google Merchant Center.
To get data on the performance of automatic discounts, you need to use advanced conversion tracking in the shop. The repricing.com plugin can automatically generate this advanced conversion tracking with shopping cart data (cWCD) and place it in the shop. It is necessary to record conversions via native Google Ads Tracking; imported conversions from other tools, such as Google Analytics, cannot be used for automated discounts. Based on this extended tracking, you can find daily updated performance data on the success of automatic discounts in the Google Merchant Center and in the dashboards and product listings of your Repricing.com account.
If you meet the basic requirements above, you can activate automatic discounts in your Google Merchant Center:
1. Log in to Merchant Center
2. In the main menu on the left, select “Marketing” and open the “Automatic Discounts” tab. If you don't see the “Automatic Discounts” tab, open the “Settings & Tools” section (accessible via the gear icon in the top right corner). In the Add-ons section, search for “Automated Discounts” and click “Set Up” or “Activate.”
3. As soon as the program is active in the Merchant Center, you can download the Repricing.com plugin and install it in the shop backend.
Plugins are currently available for Shopware and PrestaShop. You can find the direct download links via the shop system icons here on the page and on the subpage of your shop system. Plugins for JTL Shop and plentyOne will follow shortly. We are also working on a pro version of the plugins for all of the above shop systems, which will provide extended functionalities in conjunction with a repricing.com account. We will automatically inform all users of the currently available basic version when the Pro version is released - stay tuned!
Start now with smarter price optimization
Have you decided on a solution and want to get started right away? Click on “Start now”to start onboarding!