Privacy statement

(The German versions of the regulations apply in each case. The translated versions are for simplification only).

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of the following publisher of this website: adValue Group GmbH. It is generally possible to use the AdValue Group GmbH websites without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the AdValue Group GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights they are entitled to by means of this privacy policy.

As the controller, the AdValue Group GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions can generally have security gaps, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to transfer personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of the AdValue Group GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy statement, we use the following terms, among others:

1.1. personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more particular characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2. Affected person

Data subject is any identified or identifiable natural person whose personal data is processed by the controller.

1.3. workmanship

Processing is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data, such as collecting, organizing, storing, adapting or modifying, reading, querying, using, disclosing through transmission, dissemination or any other form of provision, reconciliation or linking, restriction, deletion or destruction.

1.4. Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

1.5. profiling

Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or changes of location of that natural person.

1.6. pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures which ensure that the personal data is not assigned to an identified or identifiable natural person.

1.7. Responsible person or person responsible for processing

The person responsible or responsible for processing is the natural or legal person, authority, agency or other body which, alone or together with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its nomination may be provided for by Union law or the law of the Member States.

1.8. Contract processor

Contract processor is a natural or legal person, authority, agency or other body that processes personal data on behalf of the person responsible.

1.9. transceivers

The recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, public authorities that may receive personal data as part of a specific investigation mandate under Union or Member State law are not considered recipients.

1.10. third

A third party is a natural or legal person, authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct responsibility of the controller or processor, are authorized to process personal data.

1.11. consent

Consent is any expression of will given voluntarily by the data subject in an informed and unequivocal manner in the form of a statement or other unequivocal affirmative action by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her.

2. Name and address of the person responsible for processing

Responsible person within the meaning of the General Data Protection Regulation, other data protection laws applicable in member states of the European Union and other provisions related to data protection law is:

Publisher: AdValue Group GmbH

address:
Bahnhofstraße 43
59929 Brilon
email: info@advalue-group.de

websites:
www.advalue-group.com
www.repricing.com
www.datafeedmanager.com
www.epwr.com
www.intelliad.com
www.intellitracking.com

3. Name and address of the data protection officer

The data protection officer of the person responsible for processing is:
Data Protection Officer: Jörg Prüssmeier
Company name: AdValue Group GmbH
Bahnhofstraße 43
59929 Brilon
email: info@advalue-group.com

Any data subject can contact our data protection officer directly at any time if they have any questions or suggestions regarding data protection.

4. Cookies

The Internet pages of the AdValue Group GmbH use cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, the AdValue Group GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his login data every time he visits the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie from a shopping cart in an online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

We also use cookies on our website, which make it possible to analyze the surfing behavior of users.

The following data can be transmitted in this way:

Frequency of page views

Search terms entered

Use of website features

User data collected in this way is pseudonymized through technical measures. It is therefore no longer possible to assign the data to the calling user. The data is not stored together with other personal user data.

When visiting our website, the user is informed about the use of cookies for analysis purposes and consent is obtained to process the personal data used in this context. In this context, reference is also made to this privacy policy.

The legal basis for processing personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a GDPR, if the user has given his consent to this effect.

The data subject can prevent cookies from being set by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. In addition, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

The web pages of AdValue Group GmbH collect a range of general data and information each time the web pages are accessed by a data subject or an automated system. This general data and information is stored in the server's log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and Information that serves to avert threats in the event of attacks on our information technology systems.

When using these general data and information, the AdValue Group GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) to optimize the content of our website and advertising for it, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by AdValue Group GmbH both statistically and with the aim of increasing data protection and data security in our company, and to ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

In addition, the following personal data is also collected, provided that the users concerned have the express permission of the relevant users and in compliance with the applicable data protection regulations:

Users' first and last names
Users' IP address
Users' email address
Information about the place of residence (postal code, etc.)
Orders, history, support requests, conversations with support.

The processing of personal data is based on our legitimate interest to fulfill our contractually agreed services and to optimize our online offering.

You can also visit this website without providing any information about yourself. However, to improve our online offering, we store your access data to this website (without personal reference). This access data includes, for example, the file you requested or the name of your Internet provider. By anonymizing the data, it is not possible to draw conclusions about your person.

6. SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (such as SSL) via HTTPS.

7. Subscription to our newsletter

On the websites of the AdValue Group GmbH, users are given the opportunity to subscribe to our enterprise's newsletter. The input mask used for this purpose shows which personal data is transmitted to the person responsible for processing when ordering the newsletter.

The adValue Group GmbH informs its customers and business partners regularly by means of a newsletter about enterprise offers. In principle, the data subject can only receive our company's newsletter if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email will be sent to the e-mail address entered by a data subject for the first time for sending the newsletter using a double opt-in procedure. This confirmation email is used to check whether the owner of the email address has authorized the receipt of the newsletter as the person concerned.

When signing up for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's email address at a later date and therefore serves to provide legal protection for the person responsible for processing.

The personal data collected as part of a subscription to the newsletter is used exclusively to send our newsletter. In addition, subscribers to the newsletter could be informed by e-mail if this is necessary to operate the newsletter service or to register in this regard, as could be the case in the event of changes to the newsletter offer or if technical conditions change. There is no transfer of personal data collected as part of the newsletter service to third parties. The subscription to our newsletter can be cancelled by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be withdrawn at any time. For the purpose of withdrawing consent, there is a corresponding link in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the person responsible for processing or to inform the person responsible for processing this in another way.

Part of the content of our newsletter may include promotional material.

8. Newsletter tracking

The AdValue Group GmbH newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails, which are sent in HTML format to enable log file recording and log file analysis. As a result, a statistical evaluation of the success or failure of online marketing campaigns can be carried out. Based on the embedded tracking pixel, AdValue Group GmbH can see whether and when an e-mail was opened by a data subject and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the person responsible for processing in order to optimize newsletter delivery and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be shared with third parties. Data subjects are entitled at any time to withdraw the relevant separate declaration of consent submitted via the double opt-in procedure. After a revocation, this personal data will be deleted by the person responsible for processing. AdValue Group GmbH automatically interprets a cancellation from the receipt of the newsletter as a revocation.

9. Registration on our website

The data subject has the option of registering on the controller's website by providing personal data. Which personal data is transmitted to the person responsible for processing is determined by the respective input mask that is used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the person responsible for processing and for its own purposes. The person responsible for processing may arrange for the transfer to one or more order processors, such as a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller.

By registering on the website of the person responsible for processing, the IP address assigned by the data subject's Internet service provider (ISP), the date and time of registration are also stored. This data is stored in view of the fact that this is the only way to prevent misuse of our services and, if necessary, enables this data to solve crimes committed. In this respect, the storage of this data is necessary to secure the person responsible for processing. In principle, this data will not be passed on to third parties unless there is a legal obligation to do so or the transfer is for law enforcement purposes.

The registration of the data subject, voluntarily providing personal data, enables the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the data set of the person responsible for processing.

The controller shall provide any data subject with information on request at any time as to which personal data is stored about the data subject. Furthermore, the person responsible for processing corrects or deletes personal data at the request or notice of the data subject, provided that there are no legal storage requirements to the contrary. All employees of the person responsible for processing are available to the data subject as contact persons in this context.

10. Contact option via the website

Due to legal regulations, the websites of AdValue Group GmbH contain information which enables quick electronic contact with our company and direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by email or via a contact form, the personal data provided by the data subject is automatically stored. Such personal data provided voluntarily by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

11. Comment function in the blog on the website

AdValue Group GmbH offers users the opportunity to leave individual comments on individual blog posts on a blog, which is located on the website of the person responsible for processing. A blog is a portal maintained on a website, usually publicly accessible, in which one or more people called bloggers or web bloggers can post articles or write down thoughts in so-called blog posts. The blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information about the time the comment was entered and the username (pseudonym) chosen by the data subject will be stored and published. In addition, the IP address assigned by the data subject's Internet service provider (ISP) is also logged. The IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the personal interest of the person responsible for processing, so that he could exculpate himself in the event of a violation of the law. There will be no transfer of this collected personal data to third parties unless such transfer is required by law or serves the legal defense of the person responsible for processing.

12. Subscription to blog comments on the website

The comments posted on the AdValue Group GmbH blog can generally be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following their comment on a specific blog post.

If a data subject opts for the option to subscribe to comments, the person responsible for processing sends an automatic confirmation email to verify in a double opt-in process whether the owner of the email address provided has really opted for this option. You can cancel the option to subscribe to comments at any time.

13. Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the storage purpose or if this has been provided for by the European legislator of directives and regulations or another legislator in laws or regulations to which the controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European legislator of directives and regulations or another competent legislator expires, the personal data will be blocked or deleted routinely and in accordance with legal requirements.

14. Rights of the person concerned

14.1. Right to confirmation

Every data subject has the right granted by the European legislator of directives and regulations to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.

14.2. Right to information

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to receive free information from the controller about the personal data stored about him and a copy of this information. In addition, the European legislator has provided the data subject with information on the following information:

the purposes of processing
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
the existence of a right to correct or delete personal data concerning you or to restrict processing by the person responsible or a right to object to this processing
the existence of a right of appeal to a supervisory authority
if the personal data is not collected from the data subject: All available information about the origin of the data
the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and — at least in these cases — meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

In addition, the data subject has the right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate guarantees in connection with the transfer. If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.

14.3. Right to rectification

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to request the immediate correction of incorrect personal data concerning him or her. In addition, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data — including by means of a supplementary statement. If a data subject wishes to exercise this right of rectification, they can contact an employee of the controller at any time.

14.4. Right to delete (right to be forgotten)

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to request that the person responsible delete the personal data concerning him or her immediately, provided that one of the following reasons applies and insofar as processing is not necessary:

The personal data was collected or otherwise processed for purposes for which they are no longer necessary.

The data subject withdraws the consent on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR and there is no other legal basis for processing.

The data subject objects to processing in accordance with Article 21 (1) of the GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Article 21 (2) of the GDPR.

The personal data was processed unlawfully.

The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the person responsible is subject.

The personal data was collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the AdValue Group GmbH, he or she may, at any time, contact any employee of the controller. The employee of AdValue Group GmbH will promptly ensure that the erasure request is complied with immediately. If the personal data has been made public by AdValue Group GmbH and our company, as the person responsible in accordance with Article 17 (1) GDPR, is obliged to delete the personal data, AdValue Group GmbH, taking into account the available technology and implementation costs, takes appropriate measures, including technical measures, to other data controllers who have published the published process personal data, to inform that the data subject has requested these other data controllers to delete all links to this personal data or copies or replications of this personal data, insofar as processing is not necessary. An employee of AdValue Group GmbH will arrange the necessary measures in individual cases.

14.5. Right to restrict processing

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand that the person responsible restrict processing if one of the following conditions is met:

The accuracy of the personal data is disputed by the data subject, for a period of time which enables the person responsible to verify the accuracy of the personal data.

The processing is unlawful, the data subject refuses to delete the personal data and instead demands that the use of the personal data be restricted.

The controller no longer needs the personal data for processing purposes, but the data subject needs them to assert, exercise or defend legal claims.

The data subject has objected to processing in accordance with Article 21 (1) GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the AdValue Group GmbH, he or she may at any time contact any employee of the controller. The employee of the adValue Group GmbH will arrange the restriction of the processing.

14.6. Right to data portability

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive personal data concerning them, which have been provided by the data subject to a controller, in a structured, common and machine-readable format. It also has the right to transfer this data to another person responsible without hindrance from the person responsible to whom the personal data has been provided, provided that the processing is based on consent in accordance with Article 6 (1) letter a GDPR or Article 9 (2) letter a GDPR or on a contract in accordance with Article 6 (1) (b) GDPR and the processing is carried out using automated procedures, provided that the processing is not necessary for the performance of a task that is in the public interest or in The exercise of public authority is carried out, which has been delegated to the person responsible. Furthermore, when exercising their right to data portability in accordance with Article 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another controller, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons. In order to assert the right to data portability, the data subject may at any time contact any employee of the AdValue Group GmbH.

14.7. Right to object

Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object at any time, for reasons arising from their particular situation, to the processing of personal data concerning them carried out on the basis of Article 6 (1) (e) or (f) GDPR. This also applies to profiling based on these provisions. The AdValue Group GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims. If the AdValue Group GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling, insofar as it is associated with such direct advertising. If the data subject objects to AdValue Group GmbH to processing for direct marketing purposes, AdValue Group GmbH will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the AdValue Group GmbH for scientific or historical research purposes, or for statistical purposes in accordance with Article 89 (1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may directly contact any employee of the AdValue Group GmbH or another employee. Notwithstanding Directive 2002/58/EC, the data subject is also free to exercise his right of objection in connection with the use of information society services by means of automated procedures using technical specifications.

14.8. Automated decisions in individual cases, including profiling

Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based exclusively on automated processing — including profiling — which has legal effect against him or similarly significantly affects him, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) due to Union or Member State legislation to which the controller is subject is permitted and this legislation contains appropriate measures to protect the rights and freedoms and legitimate interests of the data subject or (3) is carried out with the express consent of the data subject. If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the express consent of the data subject, AdValue Group GmbH shall take appropriate measures to protect the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a person on the part of the person responsible, to present its own point of view and to challenge the decision. If the data subject wishes to assert rights with regard to automated decisions, he or she may contact an employee of the controller at any time.

14.9. Right to withdraw consent under data protection law

Every person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the controller at any time.

15. Data protection in applications and in the application process

The person responsible for processing collects and processes the personal data of applicants for the purpose of processing the application process. Processing can also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents electronically, for example by e-mail or via a web form on the website, to the person responsible for processing. If the person responsible for processing concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If the person responsible for processing does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

16. Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (hereinafter: Google). Google Analytics uses so-called “cookies,” i.e. text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, Google will abbreviate your IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

The purposes of data processing are to evaluate the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further related services will then be provided. The processing is based on the legitimate interest of the website operator.

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser Add-On to deactivate Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. This will install an opt-out cookie on your device. This will prevent Google Analytics from collecting data for this website and for this browser in the future as long as the cookie remains installed in your browser.

17. Use of libraries (web fonts)

In order to display our content correctly and graphically appealing across browsers, we use website libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts/). Google web fonts are transferred to your browser's cache to avoid multiple loads. If the browser does not support Google web fonts or prevents access, content is displayed in a standard font.

Calling up libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible — but currently also unclear whether and, if so, for what purposes — that operators of corresponding libraries collect data.

The privacy policy of library operator Google can be found here: https://www.google.com/policies/privacy/

18. payment method

18.1. PayPal: The person responsible for processing has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also performs trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the person concerned selects “PayPal” as a payment option during the ordering process in our online shop, the data subject's data is automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.

The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. Personal data related to the respective order is also necessary to process the purchase contract.

The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transfer personal data to PayPal in particular if there is a legitimate interest in the transfer. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit agencies. The purpose of this transfer is to verify identity and credit.

PayPal may share the personal data with affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of the company.

The data subject has the option of withdrawing consent to PayPal's handling of personal data at any time. A revocation does not affect personal data, which must necessarily be processed, used or transmitted for (contractual) payment processing.

PayPal's current privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

18.2. Klarna: The person responsible for processing has integrated Klarna components on this website. Klarna is an online payment service provider that allows purchase on account or flexible installment payments. Klarna also offers other services, such as buyer protection or an identity and credit check.

The operating company of Klarna is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the person concerned selects either “purchase on account” or “installment purchase” as a payment option during the ordering process in our online shop, data from the person concerned is automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to the transfer of personal data necessary to process the invoice or installment purchase or for identity and credit checks.

The personal data transmitted to Klarna usually includes first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data that is necessary to process an invoice or installment purchase. Personal data related to the respective order is also necessary to process the purchase contract. In particular, there may be a mutual exchange of payment information, such as bank details, card number, expiration date and CVC code, number of items, item number, data on goods and services, prices and tax charges, information on previous purchasing behavior or other information on the financial situation of the person concerned.

The purpose of transmitting the data is in particular identity verification, payment administration and fraud prevention. The person responsible for processing will transfer personal data to Klarna in particular if there is a legitimate interest in the transfer. The personal data exchanged between Klarna and the person responsible for processing is transmitted by Klarna to credit agencies. The purpose of this transfer is to verify identity and credit.

Klarna also passes on personal data to affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data is to be processed on behalf of Klarna.

To decide on the establishment, implementation or termination of a contractual relationship, Klarna collects and uses data and information about the previous payment history of the person concerned as well as probability values for their conduct in the future (so-called scoring). The scoring is calculated on the basis of scientifically recognized mathematical-statistical methods.

The data subject has the option of withdrawing consent from Klarna to handle personal data at any time. A revocation does not affect personal data, which must necessarily be processed, used or transmitted for (contractual) payment processing.

Klarna's current privacy policy can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

18.3. Instant transfer: The person responsible for processing has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment of products and services on the Internet. Sofortüberweisung represents a technical process through which the online retailer immediately receives a payment confirmation. This enables a retailer to deliver goods, services or downloads to the customer immediately after ordering.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the person concerned selects “Sofortüberweisung” as a payment option during the ordering process in our online shop, the data subject's data will be automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.

When processing the purchase via instant transfer, the buyer transmits the PIN and TAN to Sofort GmbH. After a technical check of the account balance and retrieval of further data to check the account balance, Sofortüberweisung then carries out a transfer to the online retailer. The online retailer is then automatically notified of the execution of the financial transaction.

The personal data exchanged with instant transfer includes first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transfer other personal data to Sofortüberweisung even if there is a legitimate interest in the transfer. The personal data exchanged between Sofortüberweisung and the person responsible for processing may be transmitted by Sofortüberweisung to credit agencies. The purpose of this transfer is to verify identity and credit.

Sofortüberweisung may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of the company.

The data subject has the option of withdrawing consent to the handling of personal data at any time vis-à-vis Sofortüberweisung. A revocation does not affect personal data, which must necessarily be processed, used or transmitted for (contractual) payment processing.

The applicable data protection regulations of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

19. Google AdWords

Our website uses Google conversion tracking. If you have reached our website via an ad placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be traced via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not want to participate in tracking, you can refuse the necessary setting of a cookie — for example via a browser setting that generally deactivates the automatic setting of cookies or set your browser to block cookies from the “googleleadservices.com” domain.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

20th Google Remarketing

This website uses the remarketing function provided by Google Inc. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor's browser, which makes it possible to recognize the visitor when they visit websites that belong to Google's advertising network. On these pages, visitors can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

According to its own information, Google does not collect any personal data during this process. If you still do not want Google's Remarketing feature, you can always deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

21. Legal basis of processing

Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as is the case, for example, in processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data could be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would then have to be passed on to a doctor, hospital or other third party. Processing would then be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the above legal bases are based on this legal basis if processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 GDPR).

22. Legitimate interests in processing pursued by the person responsible or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to conduct our business for the benefit of all our employees and shareholders.

23. Duration for which personal data is stored

The criterion for the duration of storage of personal data is the respective legal retention period. At the end of the period, the corresponding data will be routinely deleted, provided that it is no longer required to fulfill or initiate a contract.

24. Statutory or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contractual partner). In order to conclude a contract, it may be necessary for a data subject to provide us with personal data, which must then be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with him or her. Failure to provide personal data would mean that the contract with the person concerned could not be concluded. Before personal data is provided by the person concerned, the person concerned must contact one of our employees. Our employee will inform the person concerned on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

25. amendment to the data protection policy

We reserve the right to adapt this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

26. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.