More profit through intelligent Repricing solutions

With Dynamic Repricing, prices are automatically adjusted to constantly changing market conditions. The aim of the adjustment is to offer the optimal price for each product at all times in order to maximize turnover and profit. Important parameters for pricing include competitive prices, number of competitors and the frequency of price changes. Various repricing strategies, user-defined rules and parameters ensure that dynamic repricing takes into account the individual requirements of the online retailer and ensures optimal results within the framework of the objectives.

Online shopping has changed enormously in recent years, and the e-commerce industry has become one of the most competitive markets. E-commerce companies must adapt and pay attention to competitive prices and fast delivery times to stay in business. Repricing is one way to increase your competitiveness. Over 90% of online retailers regularly adjust their prices. But less than half of them are already using automated solutions. In the future, agency AI will help users make online purchases and automatically identify the best offers. Take advantage of this opportunity to get a head start in this new world of online shopping right now.

Google Automated Discounts is a repricing solution offered by Google. The prices are calculated fully automatically by Google AI based on numerous competition data. Google's automatic discounts are channel-based. This means that the discounted prices are displayed exclusively via Google Ads (e.g. Google Shopping). If a user clicks on such an ad, they are redirected to the shop. The plugin from repricing.com ensures that the price from this user's ad is also displayed on the shop frontend. Shop visitors who have not clicked on a Google ad see the normal price of the product in the shop.

It is difficult to give a general answer to this question. If you want to get started with repricing with little effort and very low costs, Google Automated Discounts could be the perfect choice. If you want more control over pricing, have a precise idea of which product prices should be updated and how often, and you also want to make prices available to all visitors to your shop, the answer is Dynamic Repricing. With repricing.com, you can also combine both solutions. Please also read the FAQ in the “Solutions” section, where we will go into more detail about the advantages and disadvantages of both repricing variants.

As you can imagine, we think there are many reasons for repricing.com :) Here are a few of them:

Easy setup thanks to shop system plugins
Plug-ins are available both for importing product data and for transmitting the calculated prices. There is no need for complex configuration of import and export files. repricing.com is therefore also suitable for small and medium-sized online retailers. The setup is intuitive and easy to understand. Plugins are currently available for Shopware, JTL, plentymarkets and Prestashop.

Intelligent strategies & smart tools
repricing.com offers you various strategies for repricing. In addition to the usual minimum price strategy, which is based on the cheapest price on the market, there are other strategies available, such as the average price or the most frequently used price. Any number of repricing jobs can be created and operated with strategies optimized for goal setting.

More data thanks to plugins and connected advertising platforms
Most competitors adjust their prices exclusively on the basis of competing prices. At repricing.com, you can optionally connect advertising accounts, such as Google Ads. The performance data imported from there can be used to control repricing. A price adjustment may not be necessary at all if a product sells at the current price and achieves a good ROAS. Additional data from the shop system allows extensive optimization of repricing strategies. For example, repricing for individual items can be automatically stopped as soon as the inventory falls below a definable level. The plugins have access to standard product attributes, but also access and import user-defined features and properties. This provides extensive opportunities to create product groups based on the imported product attributes. You use the product groups to individually and optimize repricing.

Use synergies
repricing.com is integrated into a powerful SaaS ad suite. As our user, you can run product ad campaigns (PLA = Product Listing Ads) on Google Ads, Meta and Microsoft Advertising and optimize them with repricing data. The product group function makes it possible to run focus campaigns and only promote products that can be offered at a competitive price based on repricing. The product selection within such a campaign is continuously and dynamically adjusted. As soon as a price change has taken place, it is automatically transferred to the connected advertising platforms and marketplaces — visibility of ads and profitability are maximized. No other tool on the market offers this deep integration of dynamic price adjustments and online advertising.

Fair pricing & competent customer service
We are convinced of our solutions. That's why you don't have to commit yourself to us with a long-term contract. All services offered by repricing.com can be booked at any time and canceled at the end of the month. Our system automatically alerts you when you can save money by adjusting your current tariff. Every user receives free onboarding and our customer service is happy to help you via ticket and telephone.